National Level Workshops on Digital Marketing

  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing/PPC
  • Make Money
  • Email Marketin

What is Digital Marketing?

Digital marketing is essential for today’s Business in all over the world within internet.Digital marketing
includes Internet marketing techniques, such as search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing and
e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile
phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing, e-mail
direct marketing, display advertising, e–books, optical disks and games, and any other form of digital

Why Digital Marketing?

  • “Digital India” to Create 18 Lakh jobs in India,Invest over 4.5 lakh crore
    under “Digital India”@Narendra Modi on Digital India Launch.
  • 4.2 billion People will be online by the end of 2016, 2 billion from
    developing countries.
  • Digital marketing is more cost effective than Traditional marketing.
  • Digital Marketing Helps Generate Better Revenues.
  • Digital Marketing Provides better ROI for Your Marketing Investments.
  • Digital Marketing Builds Brand Reputation.

What is Finland Labs?

Finland Labs is a trademark of “Revert Technology Pvt. Ltd.” as a leading
Internet/Digital Marketing Training provider for Corporate, Professionals, Entrepreneurs
and Students.
Under campus learning program, we provide comprehensive Digital marketing training to
students pursuing graduation from management & technology institutes
Our course curriculum includes SEO (search engine optimization), SEM/PPC (pay-per-click),
SMM (social media marketing), E-mail marketing courses etc. We also organize workshops
on such topics as mentioned earlier.

Why Finland Labs?

  • Learn from industry experts
  • Comprehensive practical training
  • Industrial case-studies
  • Feedback 8.2/10
  • Become a Google Certificated Professional
  • Free query support post-workshop
  • Opportunity to Work on Live Platform

Highlights of the Digital Marketing


What is Digital Marketing & what can you do with it?

Digital Marketing is flourishing day by day. Now days it has become a brand way of communicating online. Social
Networks, devices and the people interact online is also changing. It is a fundamental shift in the way we
communicate. Digital marketing is essential for today’s business in all over the world within internet. It is a best
way of marketing products or services by using different digital Technologies (like marketing via SMS Text
Messages, podcast, mobile application etc.) to consumers.

Workshop Certification

  • Certificate of Participation from RoboFeast Association with EDC IIT Roorkee.
  • Certificate of Coordination from RoboFeast Association with EDC IIT Roorkee.
  • Certificate of Merit from RoboFeast Association with EDC IIT Roorkee.


Click Here To Download Proposal

2-Days Digital Marketing Course Content

1st Day

Introduction to Digital Marketing Process

  • Definition
  • History of Digital Marketing
  • What is marketing?
  • What is digital marketing and Why digital marketing?
  • Digital marketing process.
  • Advantages of digital marketing over traditional


  • What is PPC?
  • Important role of PPC in digital marketing.
  • Google Ad Words overview.
  • Understanding Ad Words algorithm.


  • Overview on Search Campaigns.
  • Types of search engine campaigns.
  • Process of doing Campaigns.
  • Keyword planner tools.
  • Creating Search Campaign Ads.

Keywords Planner Tools

  • What is Keywords?
  • Keywords Properties used in projects.
  • Features
  • Working
  • Types of Keyword Planner Tools.

2nd Day


  • Definition
  • Types of display campaign.
  • Display Planner Tools.
  • Understanding CPM bid strategy
  • Creating display Ads.


  • What is Optimize Display Campaign?
  • Use of Display Campaign.
  • What help it give in digital marketing?


  • Definition.
  • What is Google Ad words?
  • Why we use it.
  • How it helps to achieve trends of digital


  • Definition.
  • Understanding Facebook marketing.
  • Creating Facebook page.
  • Types of Facebook advertising.
  • Creating Facebook advertising campaign.
  • Remarketing technologies

Appeal  For Make Your College as a Zonal Center

In case of any queries | please feel free to contact
Finland Labs
Phone : +91 -8505838080
(M), (011) 65544708(O)
Email :

Event Details

  • The Duration of the each Workshop will be of 2 Days (7-8 hrs. each day)
  •  The Workshop Delivered by Finland Labs.

Benefits to the participants

  • Learn & Interact with renowned Industry Experts.
  • Students will be getting A chance Work with us.
  • Opportunity to work with Finland Labs Expert Team Members.
  • Top 3 member will be awarded with merit certificate.
  • Will get A job opening in the field of Digital Marketing.
  • The Certificate of Participation in association with Cognizance IIT-Roorkee.
  • Free CD/DVD containing Software Resource Toolkit.
  • Top Teams will be awarded as winners with the certificate of Merit

Benefits of association with Finland Labs

  • Name and Logo including website link will be published on our official website mentioning that “You are our Official Zonal Partner”.
  • Authorized Team will visit your College to organize the entire event.
  • The chance to get signs the MOU between Finland labs New delhi & Your estimated college.
  • An email will be sent to more than 1 lack users of our web partners about your college publicity.
  • Posters and Flexes will be sent to you for effective regional publicity.
  • All India publicity through Web marketing will also be done.

Zonal Competition:

After the hand on theory and practical experience from the workshop, Zonal Round Competition will be conducted for the participants.

Who should go for this workshop?

  • MBA, Engineering & Graduation Students.
  • Student Having Interest in Digital Marketing.
  • Sales and marketing professionals looking to enhance professional career prospects.
  • Marketing professionals who are currently managing (want to manage) digital marketing projects.
  • Small business owners who want to tap the digital medium. So let’s attend this digital marketing workshop

What are the other requirement for this training program?

  • Seminar hall/classroom having the enough capacity to conduct hands-on-session for all participants.
  • Good Quality public address system ideally two cordless mikes will be required.
  • Projector/ Screen along with black/white board for teaching and presentation purposes.
  • One small stereo jack cord to in laptop for its sound system.
  • This workshop can only be arranged for a minimum of 60 Participants
  • 2-Days accommodation to our resource team

Workshop Duration:

2-Days (7-8 hours each day)

Workshop Fee:

Rs.1100/- Per Participant Only (The fee includes training, certification, and Event registration and a Free Tool Kit, StudyMaterial soft Copy to each Participant)

Please be free to contact us for any kind of discussions related to Workshop
Jeetu Gupta
Dept. of Education & Training Development
Finland Labs(Unit of Revert Technology Pvt. Ltd)
NWTP-2017 | AppsFluxus-2017 | RoboFeast-2017
Contact No. +91-7053133032 | 011-65544707
Email |

Free Digital Marketing Tool  Kit

  • All Software and Tools
  • E-Books
  • Projects Code
  • PPT & Video

Digital Marketing Projects details

  • What is marketing?
  • What is digital marketing and Why digital marketing?
  • Digital marketing process.
  • Advantage of digital marketing overtraditional marketing.
  • Google Ad Words overview.
  • PPC advertising with Google Ad Words.
  • Understanding Ad Words algorithm.
  • Create search Campaigns.
  • Types of search engine campaigns.
  • Keyword Planner Tools.
  • Creating Search Campaign Ads.